Phillips+Fenwick provides consulting services for planning, developing, and implementing family-centered maternity programs. Our services apply both to start-up programs and to existing programs and facilities.

Phillips+Fenwick offers:

• Strategic Business Planning
• Full complement of research services
• Operational assessment
• Recommendations for improvement
• Consultation with architects
• Staff education and development
• Operations improvement
• Operational change to Family-Centered Maternity Care

Phillips+Fenwick offers a full complement of research services including:

• Focus groups - P+F will tailor a script to your needs, moderate the groups, and provide you with an in-depth report.
• Telephone surveys nationally or regionally. Phone surveys can validate focus group findings, test awareness of marketing efforts, tract marketing efforts, test receptivity to new products, assess consumer awareness of and satisfaction with hospital services, and determine hospital image.
• Research leading to strategic planning including:
  • Segment Demographics
  • Program projections
  • Barriers to superiority in market
  • Competitive landscape
  • Capabilities analysis
  • Consumer needs
  • Partnership requirements
• Customer satisfaction surveys
• Family Centered Maternity Care (FCMC nursing surveys administered to nursing staff pre and post FCMC education and implementation
• Surveys to assess physician satisfaction with FCMC and degree of "buy-in"

Courses Offered:

• Mother-Baby Couplet Care
  Family-Centered Maternity care programs change the traditional practice of separating mothers and babies after birth. Instead , families are cared for as a unit. In mother-baby nursing(also known as couplet care), one nurse cares for both the mother and her newborn as an interdependent couplet. Other family members are included in the care process as appropriate. This day long seminar explains the day to day practice of mother-baby nursing, and the evidence base for the practice.

• Family-Centered Maternity Care
  Organizations don't make Family-Centered maternity care work - people do. In order to operate a Family-Centered Maternity service, the patient must come first. This half day workshop introduces the philosophy of Family-Centered personnel and hospitals.The 10 principles of Family-centered Maternity Care are explained in detail and examples of their use in actual practice are given.

• Effective Labor Support Workshops
  This 2-day workshop is designed for childbirth educators and perinatal nurses to learn about nonpharmacologic approaches to pain management and focus on strategies for labor support during the first and second stages of labor. This workshop provides an overview of pain theory, relaxation strategies, aromatherapy, massage, hydrotherapy, breathing techniques, and other complementary therapies used for pain management. The workshop also incorporates theories related to physiologic labor and birth with actual strategies to prepare and support parent during the birth experience. Active and small group activities will help identify what is idealistic versus realistic in the current milieu of the maternity care system.

  Effective Labor Support Workshops are taught by Jeanette Schwartz and Marilyn Hildreth of FM Birth Consultants.

  Marilyn Hildreth, RN, CD, (DONA), LCCE, FACCE, CLC, CPPI, is an approved doula trainer (DONA), Faculty for the International Childbirth Educators Association (ICEA), faculty for Lamaze, and a member of the Coalition for Improving Maternity Services (CIMS). She is also a certified CIMS Site Visitor and past co-chair for CIMS National Public Education Committee. Marilyn is co-founder of JM Birth Consultants. She has worked the past 25 years as a labor and delivery nurse and childbirth educator specializing in mother/baby friendly initiatives and most recently she became a certified prenatal parenting educator. You can still find Marilyn working on the labor and delivery unit at a regional medical center in South Dakota, modeling eye to eye, breath to breath, and heart to heart labor support to birthing women and their families.

  Janette Schwartz, RNC, MA, ICCE, CD, Doulas of North America (DONA), is the Clinical Lead of the Maternity Care center at Woodwinds Health Campus located in Woodbury, Minnesota. Janette has a master's degree in nursing leadership and is a national speaker. She is a doula as well as an approved doula trainer. With more than 20 years nursing experience, including 15 years as a labor and delivery nurse and childbirth educator, Janette co-founded JM Birth Consultants. She is the past president of the Minnesota Perinatal Organization, and member of the National Perinatal Organization. She is the chapter chair of the Twin Cities AWHONN Chapter and sits on the Education Committee for Minnesota AWHONN.

The Himwich Group and Phillips & Fenwick enter into a Strategic Alliance.

Phillips+Fenwick and The Himwich Group entered into a strategic alliance in order to offer clients the combined strength of their knowledge and experience in women's health care and maternity care. Working together on numerous large projects over the past years has demonstrated the benefits of this alliance for their hospital clients during the process of strengthening the hospitals' maternity programs and designing brand-new women's health programs.

Diane Himwich and Celeste Phillips, the CEOs of these two companies, are well known and well-respected in their respective areas of expertise. Diane Himwich excels in planning and operating women's health programs across the life span, and Celeste Phillips excels in planning and operating family-centered maternity programs.

Working together with their teams of experts, Diane Himwich and Celeste Phillips offer their clients an integrated approach to planning, developing, and implementing women's health care. The beauty of this strategic alliance is the resulting comprehensive programs that meet all the healthcare needs of women throughout their lives.